About Our Surveys


Kantar's Health and Wellness Study has been conducted annually since 2001. The survey is designed to understand the role that media – magazines, television, radio and the internet – plays in day-to-day life, and its value when making health and wellness related decisions.

The study is sponsored by the world's leading advertising agencies and media companies. It provides one of the best tools to assist in media planning and marketing for the health industry. We help marketers know their market, stay ahead of the competition and understand what is important to the population. If you would like to learn more about us and the products and services we offer, please visit us at www.kantarmedia.us/expertise/consumer-behavior.